Capsule Subscription Dashboard
Live view of recurring revenue health, reorder velocity, and churn signals.
Active Subs
47
6 paused
6 paused
Monthly Recurring
$2,710
Capsule subscriptions only
Reorder Velocity
2.4×
Avg orders per active sub
Churn Rate
13.1%
watch
8 of 61 total
Reorders This Week
6
Orders expected next 7 days
New Subscribers — 8 Week Trend
Active Subs by Channel
shopify dtc
10 subs
referral
10 subs
google ad
9 subs
williams sonoma
9 subs
instagram ad
9 subs
Capsule Mix
Dark Roast
1225.5%
Original Blend
1225.5%
Decaf
1225.5%
Limited Reserve
1123.4%
Churn Signals
⚠ At-Risk (1 order)
17
★ Loyal (4+ orders)
11
Paused (churn risk)
6
Reorders Next 7 Days
Devon Clark
May 20
Oakley Ross
May 21
Xen Roberts
May 21
Nash Ingram
May 21
Emery Lewis
May 24
Noel Powell
May 24
Recent Churn
| Subscriber | Variant | Channel | Orders | Days on Sub | Risk |
|---|---|---|---|---|---|
| Uma Parker | Dark Roast | instagram ad | 1 | 30 d | Med |
| Vex Quinn | Decaf | google ad | 1 | 54 d | Med |
| Wren Russell | Limited Reserve | shopify dtc | 1 | 78 d | Med |
| Xyla Simmons | Original Blend | referral | 1 | 102 d | Med |
| Yuma Stewart | Dark Roast | williams sonoma | 1 | 126 d | Med |
| Zion Torres | Decaf | instagram ad | 1 | 150 d | Med |
| Adler Wagner | Limited Reserve | google ad | 1 | 174 d | Med |
| Brix Young | Original Blend | shopify dtc | 1 | 198 d | Med |